The Challenge

‍To encourage customers to book directly with Marriott Bonvoy and promote bookings on in-language websites, instead of using online travel agencies.

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The Solution

We developed a to-the-point campaign focused around the idea that aspirational holiday experiences begin the moment you book with Marriott Bonvoy. We devised a messaging framework with four audience variants, clearly highlighting the Marriott Bonvoy hotel proposition across multiple touchpoints on and offline, and compiled a toolkit guide to assist local partners in effectively implementing the campaign going forward.