A World of Difference

Awareness Campaign | Internal Toolkit

year

2023

client

Marriott Bonvoy

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The Challenge

To promote Marriott Bonvoy’s premium hotel offering across Europe, the Middle East and Africa and showcase a variety of room upgrades, from little extras to luxury add-ons,

Our Solution

We developed a comprehensive playbook and messaging framework that could comfortably flex across a range of customer touchpoints and channels. With a vast scope of work that included copywriting, image sourcing and creative fulfilment (for both static and video paid social advertisements), as well as email marketing initiatives and post video production, we reminded holiday-makers that it’s the little touches that make all the difference.

Deliverables

Campaign Copywriting

Meta Paid 15s Videos

Meta Carousel 

Hotel Key Cards

In-Hotel Digital Screens

Email 

Toolkit Communication 

Sales Presentation

Sales Scripts

Markets 

Europe, Middle East & Arica.

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