A World of Difference
Awareness Campaign | Internal Toolkit
year
2023
client
Marriott Bonvoy
The Challenge
To promote Marriott Bonvoy’s premium hotel offering across Europe, the Middle East and Africa and showcase a variety of room upgrades, from little extras to luxury add-ons,
Our Solution
We developed a comprehensive playbook and messaging framework that could comfortably flex across a range of customer touchpoints and channels. With a vast scope of work that included copywriting, image sourcing and creative fulfilment (for both static and video paid social advertisements), as well as email marketing initiatives and post video production, we reminded holiday-makers that it’s the little touches that make all the difference.
Deliverables
Campaign Copywriting
Meta Paid 15s Videos
Meta Carousel
Hotel Key Cards
In-Hotel Digital Screens
Toolkit Communication
Sales Presentation
Sales Scripts
Markets
Europe, Middle East & Arica.
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